Microwave Oven Market Is Projected To Grow Rapidly Due To Increased Popularity Of Frozen & Ready-To-Eat Packaged Foods Till 2022: Grand View Research, Inc.
The
global microwave oven market size is expected to reach
USD 12.70 billion by 2022, according to a new study by Grand View Research,
Inc. The market is expected to witness a sluggish growth in North America and
Europe as microwaves have entered the mature stage of the product life cycle.
Majority
of the revenue is generated from the section of population exhibiting
willingness to spend on premium kitchen appliances. Changing lifestyles of
people, especially the working class, have increased the popularity of frozen
and ready-to-eat packaged foods which has positively impacted market growth.
Inclination
towards the use of traditional cooking equipment can be viewed as a hindrance
for microwave ovens’ adoption, especially in developing countries. High
electricity consumption and the costs associated with it are expected to
challenge industry growth, which has led to manufacturers developing energy
efficient microwaves.
North
America microwave oven market demand by product, 2012-2022, (USD Million)
Browse full
research report Microwave Oven Market: http://www.grandviewresearch.com/industry-analysis/microwave-oven-market
Further key findings from the report suggest:
Further key findings from the report suggest:
- Convection ovens accounted for over 45% of the
market share in 2014, which can be primarily attributed to their ability
to cook food faster. In addition, these microwave ovens facilitate the
cooking of multiple items simultaneously. Vegetables, cookies, roasted
meats and cookies can be effectively prepared in a convection microwave
oven. Grill ovens also contributed to a significant portion of the market
revenue. Increased emphasis on healthy eating habits has propelled the
demand for grill ovens as they are used for roasting food in a very short
duration.
- Household microwave ovens contributed to over
60% of the overall revenue in 2014. Demand for household oven primarily
originates from the working segment owing to quicker food preparation
times. A surge in the establishment of hotels and fast food centers has
favorably impacted microwaves’ adoption in commercial applications as they
enable the serving of a large volume of food in shorter durations.
- Built-in microwaves have gained prominence over
the last few years owing to their compact nature which facilitates their
accommodation in modular kitchens. They also enhance the aesthetics of the
kitchen as they can fit in a wall or a cabinet, thereby offering some
counter free space in the kitchen. Counter-top microwaves are available in
various sizes and can be installed manually without the need of an expert,
owing to which they occupied a majority of the revenue share.
- North America accounted for over 30% of the
market in 2014 which can be attributed to high penetration of microwaves
across households and commercial establishments. The industry has reached
its maturity stage in the U.S. and also several European countries,
resulting in a potentially sluggish growth rate over the forecast period.
Most of the microwave sales in North America and Western Europe are
expected to emerge from customers opting for premium microwaves. The
microwave oven industry has substantial growth prospects in the Asia
Pacific region as majority of sales are expected to originate from
customers purchasing microwaves for the first time.
- Key industry participants include Samsung, LG
Electronics, Panasonic, Electrolux, and Galanz. Companies focus on product
differentiation and geographical diversification as key strategies to
expand their presence and achieve higher market penetration. Manufacturers
also emphasize on the development of energy efficient microwaves to lower
electricity consumption.
Browse more
reports of this category by Grand View Research: http://www.grandviewresearch.com/industry/electronic-devices
Grand View Research has segmented the global microwave oven market on the
basis of product, application, and region:
Microwave
Oven Type Outlook (Revenue, USD Million, 2012 - 2022)
- Convection
- Grill
- Solo
Microwave
Oven Application Outlook (Revenue, USD Million, 2012 - 2022)
- Commercial
- Household
Microwave
Oven Structure Outlook (Revenue, USD Million, 2012 - 2022)
- Built-in
- Counter
top
Microwave
Oven Regional Outlook (Revenue, USD Million 2012 - 2022)
- North
America
- Europe
- Asia
Pacific
- RoW
Access
Press Release By Grand View Research: http://www.grandviewresearch.com/press-release/global-microwave-oven-market
About Grand
View Research:
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research
reports, and consulting services. To help clients make informed business
decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.

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